The Business of Wellness

The Business of Wellness

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September 2026

Can ‘Amazing Creative’ Crack Fleeting Attention?
Why the interruption model is broken—and what it really takes to build brand memory in the age of ad avoidance.
 • Daureen Papinchak
That New Customer Could Be Worth $1,235 (Or $113)
The difference is often decided in the first 8–12 weeks. Most brands squander the opportunity to develop first-time buyers into loyal buyers.
 • Daureen Papinchak
How Ritual Became Wellness’s Most Covetable Trait
‘Ritual’ is having a moment. In a world obsessed with performance and efficiency, daily use and occasion-based products with built-in routines have a…
 • Daureen Papinchak
Can Certain Products Cause Customers to be More Valuable?
Acquire customers in product categories that attract high-value customers with robust lifetime values.
 • Daureen Papinchak
The ‘Missing Middle’ in Longevity Marketing
The optimized elite have their hyperbaric chambers. Who's building wellness for women living in the real world?
 • Daureen Papinchak
Why Funnels Can't Fix a Merchandise Problem
How a lack of new and winning merchandise wipes out two-thirds of your demand.
 • Daureen Papinchak
Taste Cannot Be Taught
90% of of just about everything is mediocre, and prompt engineering won’t save you.
 • Daureen Papinchak
As AI Floods the Feed, Businesses Hire Storytellers to Cut Through the Slop
“Useful” writing is now free. Visceral writing pays $500,000+.
 • Daureen Papinchak
It’s Not Meta: 9 Reasons Some DTC Products Will Never Scale With Paid Ads
Why the bottleneck in your paid acquisition is usually sitting somewhere more upstream.
 • Daureen Papinchak
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